• Have clear understanding the product manager role, and the core competencies needs to success
• Understanding the product management life-cycle
• Understanding the important of know customer needs and market insights
• Understanding how to develop the product strategy
• Understanding the process to planning the product development
• Oversee the progress product development and plan to launch
• Understanding the process to post-launch analysis

Module 1: The Role of The Product Manager 

• Introduction to the Product Management
• Introductiion to Product Lines
• Role of Product Manager
• Core Compentencies of Product Manager
• Assessment Your Product Manager Role

Module 2: Product Management Life Cycle

• Understanding the Product Management Life Cycle Model

Module 3: Explore the Customer Segment, Customer Needs

• Introduction to Customer and Market Insights 
• Why Insights Matter?
• What Is an Industry? How Industry Classifications
• Competitive Environment
• Customer Needs
• How Markets are Segmented?

Module 4: Digital Product Strategy

• Introduction to Product Strategy 
• The Product As A Business: A Strategic Planning Model
• Tool and Techniques to Develop Product Strategy
• Product Vision & Product Roadmap

Module 5: Digital Product Planning

• Introduction to Product Planning 
• Reasons for Product Performance Issues 
• Concept Development
• Opportunity Statement
• Value Propositions for The Opportunity
• Product Positioning 
• Iterative Planning

Module 6: Digital Product Planning (Continued)

• Decision Matrix 
• Feasibility
• Preliminary Business Case
• Feasibility Decision Matrix
• Product Definition
• Product Requirements and User Stories

Module 7: Digital Product Launching

• Introduction to Product Lauching 
• Product Development
• Product Testing
• Product Launch Planning
• Launch Metrics

Module 8: Post-Launch Performance Management

• Introduction to Post-Launch Performance Management 
• Data and Analytics
• The Marketing Mix
• Life Cycle Management 
• Turn-off a Product

• Product Manager
• Associate Product Manager
• Product Leader
• Senior Product Owner
• Head of Innovation Center
• Head of Product, Product Director
• Chief Product Officer
• Chief Platform Officer
• Chief Technology Officer
• Chief Information Officer
• Business Analysis Leader
• Business Analysis Manager
• Product Marketing Manager
• Head of UX
• Software Architect
• Program Manager
• Head of Digital
• Who want to become a Professional Product Manager or involve to to Product Management to support Product Manager.

Class training methods
Values

• CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
• RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
• COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
• TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
• PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
• IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
• IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business

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