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Apex Global

Product Management Foundation

Learning Objective
  • Have clear understanding the product manager role, and the core competencies needs to success
  • Understanding the product management life-cycle
  • Understanding the important of know customer needs and market insights
  • Understanding how to develop the product strategy
  • Understanding the process to planning the product development
  • Oversee the progress product development and plan to launch
  • Understanding the process to post-launch analysis
Training Contents

Module 1: The Role of The Product Manager 

  • Introduction to the Product Management
  • Introductiion to Product Lines
  • Role of Product Manager
  • Core Compentencies of Product Manager
  • Assessment Your Product Manager Role

Module 2: Product Management Life Cycle

  • Understanding the Product Management Life Cycle Model

Module 3: Explore the Customer Segment, Customer Needs

  • Introduction to Customer and Market Insights 
  • Why Insights Matter?
  • What Is an Industry? How Industry Classifications
  • Competitive Environment
  • Customer Needs
  • How Markets are Segmented?

Module 4: Digital Product Strategy

  • Introduction to Product Strategy 
  • The Product As A Business: A Strategic Planning Model
  • Tool and Techniques to Develop Product Strategy
  • Product Vision & Product Roadmap

Module 5: Digital Product Planning

  • Introduction to Product Planning 
  • Reasons for Product Performance Issues 
  • Concept Development
  • Opportunity Statement
  • Value Propositions for The Opportunity
  • Product Positioning 
  • Iterative Planning

Module 6: Digital Product Planning (Continued)

  • Decision Matrix 
  • Feasibility
  • Preliminary Business Case
  • Feasibility Decision Matrix
  • Product Definition
  • Product Requirements and User Stories

Module 7: Digital Product Launching

  • Introduction to Product Lauching 
  • Product Development
  • Product Testing
  • Product Launch Planning
  • Launch Metrics

Module 8: Post-Launch Performance Management

  • Introduction to Post-Launch Performance Management 
  • Data and Analytics
  • The Marketing Mix
  • Life Cycle Management 
  • Turn-off a Product
Target Participant
  • Product Manager
  • Associate Product Manager
  • Product Leader
  • Senior Product Owner
  • Head of Innovation Center
  • Head of Product, Product Director
  • Chief Product Officer
  • Chief Platform Officer
  • Chief Technology Officer
  • Chief Information Officer
  • Business Analysis Leader
  • Business Analysis Manager
  • Product Marketing Manager
  • Head of UX
  • Software Architect
  • Program Manager
  • Head of Digital
  • Who want to become a Professional Product Manager or involve to to Product Management to support Product Manager.
Key Highlights

Class training methods
Training Methods1Values

  • CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
  • RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
  • COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
  • TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
  • PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
  • IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
  • IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business
Other Info

Contact Info

Public Training Schedule

Phone: +84 (0)862 718 187 Email: [email protected] Please click below link to view our public training schedule

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