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- Have clear understanding the product manager role, and the core competencies needs to success
- Understanding the product management life-cycle
- Understanding the important of know customer needs and market insights
- Understanding how to develop the product strategy
- Understanding the process to planning the product development
- Oversee the progress product development and plan to launch
- Understanding the process to post-launch analysis
Module 1: The Role of The Product Manager
- Introduction to the Product Management
- Introductiion to Product Lines
- Role of Product Manager
- Core Compentencies of Product Manager
- Assessment Your Product Manager Role
Module 2: Product Management Life Cycle
- Understanding the Product Management Life Cycle Model
Module 3: Explore the Customer Segment, Customer Needs
- Introduction to Customer and Market Insights
- Why Insights Matter?
- What Is an Industry? How Industry Classifications
- Competitive Environment
- Customer Needs
- How Markets are Segmented?
Module 4: Digital Product Strategy
- Introduction to Product Strategy
- The Product As A Business: A Strategic Planning Model
- Tool and Techniques to Develop Product Strategy
- Product Vision & Product Roadmap
Module 5: Digital Product Planning
- Introduction to Product Planning
- Reasons for Product Performance Issues
- Concept Development
- Opportunity Statement
- Value Propositions for The Opportunity
- Product Positioning
- Iterative Planning
Module 6: Digital Product Planning (Continued)
- Decision Matrix
- Feasibility
- Preliminary Business Case
- Feasibility Decision Matrix
- Product Definition
- Product Requirements and User Stories
Module 7: Digital Product Launching
- Introduction to Product Lauching
- Product Development
- Product Testing
- Product Launch Planning
- Launch Metrics
Module 8: Post-Launch Performance Management
- Introduction to Post-Launch Performance Management
- Data and Analytics
- The Marketing Mix
- Life Cycle Management
- Turn-off a Product
- Product Manager
- Associate Product Manager
- Product Leader
- Senior Product Owner
- Head of Innovation Center
- Head of Product, Product Director
- Chief Product Officer
- Chief Platform Officer
- Chief Technology Officer
- Chief Information Officer
- Business Analysis Leader
- Business Analysis Manager
- Product Marketing Manager
- Head of UX
- Software Architect
- Program Manager
- Head of Digital
- Who want to become a Professional Product Manager or involve to to Product Management to support Product Manager.
Class training methods
Values
- CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
- RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
- COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
- TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
- PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
- IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
- IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business
Contact Info |
Public Training Schedule |
Phone: +84 (0)862 718 187 Email: [email protected] | Please click below link to view our public training schedule |
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