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2015-11-21
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2015-08-01
By the end of the course participants should be able to:
- Develop writing skills to convey a credible message
- Compose concise messages using a structured writing process
- Adapt your writing to your audience’s needs
- Fine-tune language to improve persuasiveness and impact
- Enhance email communication by creating clear messages
Module 1: Why Good Business Writing Matters
- Key benefits for the business
- Increasing your business effectiveness
- Identifying key communication problems
Module 2: Supporting Business Objectives
The benefits to the writer
- Enhancing your professional image
- Improving career choice
The business writing process
- Breaking writing down into a clear process
- Scheduling tasks for completion
Module 3: Planning for Your Audience
Adapting to audience needs
- Contextualizing your writing
- Eliminating barriers between you and your readers
Leveraging different communication styles
- Deciphering clues to style preferences
- Responding and relating well to your readers
Module 4: Structuring Your Documents
Identifying the macro structure of business documents
- Handling the business document paradox
- Classifying different types of business documents
Developing the micro structure template
- Recognizing key topics
- Structuring raw material
- Organizing information to highlight gaps
Module 5: Writing Reports that Address Business Problems
Recognizing the business impact
- Defining the criteria for a quality business document
- Identifying the business impact of the problem
- Demonstrating the value of confronting the situation
Recommending solutions
- Conducting effective research
- Applying decision-making criteria
- Tying your recommendation to the organization’s mission
Module 6: Highlighting Benefits to Your Readers
Facilitating your readers’ understanding
- Managing paragraphs using topic sentences
- Incorporating your readers’ words
- Avoiding synonyms
Ordering your information
- Writing effective headings
- Reducing inferential load
- Structuring sentences to signal benefits
Module 7: Writing to Persuade Your Readers
Honing your writing to improve persuasiveness
- Tying your writing to the decision-making process
- Making credible claims
- Avoiding oversimplification
- Influencing your audience to value your ideas
- Creating an effective Executive Summary
Presenting information
- Improving bulleted lists by showing words in tables
- Highlighting alternatives to aid rapid decision-making
- Prioritizing business solutions
- Countering opposition
Module 8: Saying What You Mean in E-mail
Writing clearly
- Prioritizing your subject
- Optimizing word choice
- Differentiating between active vs. passive voice
- Eliminating pronouns and modifiers
Writing concisely
- Choosing a style appropriate for audience and context
- Revising to heighten impact
A professional approach to e-mail
- Respecting readers’ time, interest and ability to focus
- Extinguishing flame wars
- Crafting relevant subject lines
This course is intended for those as below:
- Professionals at all levels who want to improve their business-writing skills.
Class training methods
Values
- CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
- RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
- COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
- TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
- PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
- IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
- IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business
Contact Info |
Public Training Schedule |
Phone: +84 (0)862 718 187 Email: [email protected] |
Please click below link to view our public training schedule |
Brochure VN
The International Software Quality Institute (iSQI®) is a
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