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Apex Global
ACADEMY FOR PROFESSIONAL EXCELLENCE

Effective Business Writing Skill_Vn

Learning Objective

By the end of the course participants should be able to:     

  • Develop writing skills to convey a credible message
  • Compose concise messages using a structured writing process
  • Adapt your writing to your audience’s needs
  • Fine-tune language to improve persuasiveness and impact
  • Enhance email communication by creating clear messages

 

 

 

 

 

Training Contents

Module 1: Why Good Business Writing Matters

  • Key benefits for the business
  • Increasing your business effectiveness
  • Identifying key communication problems

Module 2: Supporting Business Objectives

The benefits to the writer

  • Enhancing your professional image
  • Improving career choice

The business writing process

  • Breaking writing down into a clear process
  • Scheduling tasks for completion

Module 3: Planning for Your Audience

Adapting to audience needs

  • Contextualizing your writing
  • Eliminating barriers between you and your readers

Leveraging different communication styles

  • Deciphering clues to style preferences
  • Responding and relating well to your readers

Module 4: Structuring Your Documents

Identifying the macro structure of business documents

  • Handling the business document paradox
  • Classifying different types of business documents

Developing the micro structure template

  • Recognizing key topics
  • Structuring raw material
  • Organizing information to highlight gaps

Module 5: Writing Reports that Address Business Problems

Recognizing the business impact

  • Defining the criteria for a quality business document
  • Identifying the business impact of the problem
  • Demonstrating the value of confronting the situation

Recommending solutions

  • Conducting effective research
  • Applying decision-making criteria
  • Tying your recommendation to the organization’s mission

Module 6: Highlighting Benefits to Your Readers

Facilitating your readers’ understanding

  • Managing paragraphs using topic sentences
  • Incorporating your readers’ words
  • Avoiding synonyms

Ordering your information

  • Writing effective headings
  • Reducing inferential load
  • Structuring sentences to signal benefits

Module 7: Writing to Persuade Your Readers

Honing your writing to improve persuasiveness

  • Tying your writing to the decision-making process
  • Making credible claims
  • Avoiding oversimplification
  • Influencing your audience to value your ideas
  • Creating an effective Executive Summary

Presenting information

  • Improving bulleted lists by showing words in tables
  • Highlighting alternatives to aid rapid decision-making
  • Prioritizing business solutions
  • Countering opposition

Module 8: Saying What You Mean in E-mail

Writing clearly

  • Prioritizing your subject
  • Optimizing word choice
  • Differentiating between active vs. passive voice
  • Eliminating pronouns and modifiers

Writing concisely

  • Choosing a style appropriate for audience and context
  • Revising to heighten impact

A professional approach to e-mail

  • Respecting readers’ time, interest and ability to focus
  • Extinguishing flame wars 
  • Crafting relevant subject lines
Target Participant

This course is intended for those as below:

  • Professionals at all levels who want to improve their business-writing skills.
Key Highlights

Class training methods Training Methods1Values

  • CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
  • RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
  • COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
  • TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
  • PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
  • IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
  • IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Course Pictures
Other Info

Contact Info

Public Training Schedule

Phone: +84 (0)862 718 187
Email: info@apexglobal.com.vn
Please click below link to view our public training schedule

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  Brochure VN

 

Perceived by Participants
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