By the end of the course participants should be able to:     

• Develop writing skills to convey a credible message
• Compose concise messages using a structured writing process
• Adapt your writing to your audience’s needs
• Fine-tune language to improve persuasiveness and impact
• Enhance email communication by creating clear messages

Module 1: Why Good Business Writing Matters

• Key benefits for the business
• Increasing your business effectiveness
• Identifying key communication problems

Module 2: Supporting Business Objectives

The benefits to the writer

• Enhancing your professional image
• Improving career choice

The business writing process

• Breaking writing down into a clear process
• Scheduling tasks for completion

Module 3: Planning for Your Audience

Adapting to audience needs

• Contextualizing your writing
• Eliminating barriers between you and your readers

Leveraging different communication styles

• Deciphering clues to style preferences
• Responding and relating well to your readers

Module 4: Structuring Your Documents

Identifying the macro structure of business documents

• Handling the business document paradox
• Classifying different types of business documents

Developing the micro structure template

• Recognizing key topics
• Structuring raw material
• Organizing information to highlight gaps

Module 5: Writing Reports that Address Business Problems

Recognizing the business impact

• Defining the criteria for a quality business document
• Identifying the business impact of the problem
• Demonstrating the value of confronting the situation

Recommending solutions

• Conducting effective research
• Applying decision-making criteria
• Tying your recommendation to the organization’s mission

Module 6: Highlighting Benefits to Your Readers

Facilitating your readers’ understanding

• Managing paragraphs using topic sentences
• Incorporating your readers’ words
• Avoiding synonyms

Ordering your information

• Writing effective headings
• Reducing inferential load
• Structuring sentences to signal benefits

Module 7: Writing to Persuade Your Readers

Honing your writing to improve persuasiveness

• Tying your writing to the decision-making process
• Making credible claims
• Avoiding oversimplification
• Influencing your audience to value your ideas
• Creating an effective Executive Summary

Presenting information

• Improving bulleted lists by showing words in tables
• Highlighting alternatives to aid rapid decision-making
• Prioritizing business solutions
• Countering opposition

Module 8: Saying What You Mean in E-mail

Writing clearly

• Prioritizing your subject
• Optimizing word choice
• Differentiating between active vs. passive voice
• Eliminating pronouns and modifiers

Writing concisely

• Choosing a style appropriate for audience and context
• Revising to heighten impact

A professional approach to e-mail

• Respecting readers’ time, interest and ability to focus
• Extinguishing flame wars 
• Crafting relevant subject lines

This course is intended for those as below:

• Professionals at all levels who want to improve their business-writing skills.

Class training methods Values

• CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
• RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
• COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
• TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
• PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
• IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
• IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business

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