2022-07-08
2022-07-08
2022-07-08
2022-07-08
2022-07-08
2022-07-08
2022-07-07
2022-07-07
2022-07-07
2022-07-07
2022-07-07
2021-03-23
2021-01-05
2020-02-19
2020-02-18
2020-02-18
2019-08-14
2019-05-03
2019-04-09
2019-01-07
2016-01-12
2016-01-12
2015-11-18
2015-11-18
2015-11-18
2015-11-18
2015-11-18
2015-07-12
2015-07-12
2015-07-06
- Understanding of the function of product management hand how to engage and collaborate effective
- Understanding how to perform forecasting to deriving market share
- Establish and verify market segments with target customer of product
- Practice the formulate product strategy to define the value proposition of product
- Practice design thinking principles to quickly validate ideas
- Using decision matrix to prioritize product requirement
- Practice how to collaborate with marketing department to develop makerting plan for product and measure
- Understanding how to executive the post-launch performance management
- Understanding how to manage the product portfolio effective
- Understanding how to organizing and transforming the product management team in an organization
- Practical the tools, techniques need to apply to a real product at an enterprise
Module 1: Context for Product Management & Customer
- Understanding of the function of product management
- Clarify the role of the product manager as business manager and leader
- Establish and verify market segments
- Determine or validate customer needs
- Construct personas and user models
- Forecasting for the Product Manager to Deriving Market Share
- Learn how to leverage the Product Management Life Cycle model
Module 2: Product Strategy Formulation & Product Planning
- Leverage a simple model to formulate product strategy
- Uncover strategic opportunities with Technique
- Develop a value proposition and position the opportunity
- Leverage design thinking principles to quickly validate ideas
- Integrating Functional Support Plans into Product Plan
- Planning to Monitor the Future Performance of the Product
- Characterize the product definition with requirements or user stories
- Decision Matrix to Prioritize Requirements
Module 3: Advanced the Marketing Plan for the Product
- The Marketing Organization’s Relationship to the Product Team
- How to Product Manager Collaborate Effective with Marketing Department
- Strategic Context for the Marketing Plan
- The Marketing Mix – Strategies and Tactics
- Makerting Measurements and Metrics
Module 4: Oversight of Development & Launching
- Guide the product team during development
- Reprioritze when there are more features to develop than resources
- Operate in a waterfall and an agile environment
- Assess prior launch performance
- Plan the launch or release
Module 5: Post-Launch Performance Management
- Assess life cycle state using data and analytics
- Evaluate financial and other contributions to track performance
- Develop a product dashboard as business instrumentation
- Leverage the marketing mix model as a tool to update strategies
- Consider the factors of product discontinuation
Module 6: Life Cycle Product Portfolio Management
- What Is Life Cycle Product Portfolio Management?
- A Life Cycle Product Portfolio Model
- Create Your Own Product Portfolio Model
- Portfolio Decision Making
Module 7: Organizing & Transforming the Product Management
- Getting Organized the Product Management
- Leading Product Management
- Transforming the Organization
- Staffing Strategies for Product Managers
- Ensuring Ongoing Professional Development of Product Managers
- Product Manager
- Head of Innovation Center
- Head of Product, Product Director
- Chief Product Officer
- Chief Platform Officer
- Chief Technology Officer
- Chief Information Officer
- Business Analysis Manager
- Product Marketing Manager
- Head of UX
- Program Manager
- Head of Digital
- Who want to become a Professional Product Manager or involve to to Product Management to support Product Manager.
Class training methods
Values
- CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
- RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
- COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
- TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
- PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
- IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
- IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business
Contact Info |
Public Training Schedule |
Phone: +84 (0)862 718 187 Email: [email protected] | Please click below link to view our public training schedule |
Brochure VN
SAFe® is an online, freely revealed knowledge base of
Based on the principles of Scrum and the Agile Manifesto,
APEX Global and Vinsys has signed strategic partnership
Vinsys is one of the leading global training and consulting ...
The Service Desk Institute is the worldwide professional
The International Software Quality Institute (iSQI®) is a
The Institute of Leadership & Management (ILM) is the
Product Management Professional
- Home >
- IT Training >
- Product Management Professional
Floor 1st, 16-18 Xuan Dieu Street, Ward 4, Tan Binh District, HCMC, Vietnam
(+84-28) 6271 8187
[email protected]
Copyrights @2023 Apex Global | All Rights Reserved