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APEX Global
ACADEMY FOR PROFESSIONAL EXCELLENCE

Effective Business Writing Skill_En

Learning Objective

By the end of the course participants should be able to:     

  • Develop writing skills to convey a credible message
  • Compose concise messages using a structured writing process
  • Adapt your writing to your audience’s needs
  • Fine-tune language to improve persuasiveness and impact
  • Enhance email communication by creating clear messages

 

 

 

 

 

Training Contents

Module 1: Why Good Business Writing Matters

  • Key benefits for the business
  • Increasing your business effectiveness
  • Identifying key communication problems

Module 2: Supporting Business Objectives

The benefits to the writer

  • Enhancing your professional image
  • Improving career choice

The business writing process

  • Breaking writing down into a clear process
  • Scheduling tasks for completion

Module 3: Planning for Your Audience

Adapting to audience needs

  • Contextualizing your writing
  • Eliminating barriers between you and your readers

Leveraging different communication styles

  • Deciphering clues to style preferences
  • Responding and relating well to your readers

Module 4: Structuring Your Documents

Identifying the macro structure of business documents

  • Handling the business document paradox
  • Classifying different types of business documents

Developing the micro structure template

  • Recognizing key topics
  • Structuring raw material
  • Organizing information to highlight gaps

Module 5: Writing Reports that Address Business Problems

Recognizing the business impact

  • Defining the criteria for a quality business document
  • Identifying the business impact of the problem
  • Demonstrating the value of confronting the situation

Recommending solutions

  • Conducting effective research
  • Applying decision-making criteria
  • Tying your recommendation to the organization’s mission

Module 6: Highlighting Benefits to Your Readers

Facilitating your readers’ understanding

  • Managing paragraphs using topic sentences
  • Incorporating your readers’ words
  • Avoiding synonyms

Ordering your information

  • Writing effective headings
  • Reducing inferential load
  • Structuring sentences to signal benefits

Module 7: Writing to Persuade Your Readers

Honing your writing to improve persuasiveness

  • Tying your writing to the decision-making process
  • Making credible claims
  • Avoiding oversimplification
  • Influencing your audience to value your ideas
  • Creating an effective Executive Summary

Presenting information

  • Improving bulleted lists by showing words in tables
  • Highlighting alternatives to aid rapid decision-making
  • Prioritizing business solutions
  • Countering opposition

Module 8: Saying What You Mean in E-mail

Writing clearly

  • Prioritizing your subject
  • Optimizing word choice
  • Differentiating between active vs. passive voice
  • Eliminating pronouns and modifiers

Writing concisely

  • Choosing a style appropriate for audience and context
  • Revising to heighten impact

A professional approach to e-mail

  • Respecting readers’ time, interest and ability to focus
  • Extinguishing flame wars 
  • Crafting relevant subject lines
Target Participant

This course is intended for those as below:

  • Professionals at all levels who want to improve their business-writing skills.
Key Highlights

Class training methods Training Methods1Values

  • CUSTOMISED: Our tailor-made solutions are in line with your business goals, drawing on best practices and proven approaches
  • RESULT-ORIENTED: Our primary objective is the enhancement of business results through continuous evaluation for maintaining focus and accountability
  • COST-EFFECTIVE: Our customized and simple solutions are highly cost-effective
  • TARGETED: We use a combination of approaches and techniques to meet the objectives of our individual clients and organizational needs
  • PROCESS-ORIENTED: Our training programs are process focused, not process bound. We apply standard tools for process streamlining
  • IMPROVEMENT FOCUSED: Our techniques involve robust evaluation, open and honest communication and on-going process upgrading for continuous improvement.
  • IMPACTFUL: Our experts leverage powerful solutions that can deliver the right impetus to your business

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Course Pictures
Other Info

Contact Info

Public Training Schedule

Phone: +84 (0)862 718 187
Email: info@apexglobal.com.vn
Please click below link to view our public training schedule

  e-brochure-downloadBrochure EN

  Brochure VN

 

Perceived by Participants
  • Mr. Tran Van Son

    Solution Consulting; Project Manager at Cadena Vietnam Co. Ltd. The business analysis training course in practice helped me learned the way to elicit the requirement effective, mission of a business analyst professional, the value of this guy promote the customer satisfaction. It also helped me know how to develop optimal solutions suitable context of each customer, how to communicate with relevant stakeholders to get their commitment and carry out more values to customer. Thanks for professional service, Apex Global teams and trainer

  • Mr. Phuoc Nguyen

    Technical Manager at Hoang Vi Corp. After training course completed, I realized that the majority of small and medium businesses in Vietnam was not applied ITIL or did not understood about the concept of service. The guideline from training course help make it be sorted, be arranged place and right area. And when need, we just lost a little time to found it. Still 3 short days but helped us "professional" in mind, as well as how to communicate with other departments in the company to make the service better.

  • Mr. Nguyen Huynh Trung Kien

    BA Lead - Senior Consultant - TMA Solutions

    Before participating in the training, I do not quite understand ITIL, ITSM. When completed the training course I just only understand 20%. However 20% of this would be a prerequisite for the other knowledges. Three days involved to learn so rewarding.


  • Certified Partners International